Our Story: Fashion with Purpose, Protection with Heart

At Mooi, we believe that clothing should do more than just make you look good—it should make a difference. Our journey began with a vision to create high-quality garments that not only protect your skin but also protect our planet. We’re proud to offer a collection of bathing suits, bodysuits, and T-shirts for both women and men, designed to do just that.

Our fabrics are at the heart of everything we do. We’ve developed sustainable materials that provide up to 98% protection against harmful UV rays, which can lead to skin cancer. But the innovation doesn’t stop there. These fabrics are made from recycled plastic bottles, turning waste into wearable, stylish protection. By choosing Mooi, you’re choosing to safeguard your skin while reducing plastic pollution.

Our designs are inspired from the stunning landscapes and rich heritage of the Netherlands where our creative journey began. But our commitment to impact goes far beyond aesthetics. We partner with skilled artisans in Colombia to bring our designs to life, ensuring that every piece is crafted with care and precision. In doing so, we empower small, women-led businesses and create meaningful opportunities for local communities.

But our mission doesn’t end with fashion. We believe in giving back to the communities that make our work possible. That’s why a portion of every purchase goes towards supporting schools in Colombia. We provide essential school supplies to children living in poverty, helping to create a brighter future for the next generation.

When you wear Mooi, you’re not just choosing a piece of clothing—you’re choosing to make a positive impact. You’re protecting your skin, supporting sustainable practices, empowering women, and contributing to the education of children in need. Together, we can create a world where fashion is a force for good.

Join us in wearing the change—where every thread tells a story of protection, empowerment, and hope.

Alejandra Montiel

My creativity often shines in areas like strategic thinking, finding unique solutions, and enhancing processes. I may not be a designer by trade, but I apply creativity in all aspects of my work.

Originally from Colombia, Alejandra has lived in New York and now calls the Netherlands home, where she has resided for the past nine years. It was in the Netherlands that she found the inspiration and encouragement to

Explore my creative side that allows me to approach challenges with fresh ideas and innovative solutions.

With a degree in Chemical & Biological engineering from NYU’s Polytechnic School of Enginnering, Alejandra blends her love for science and fashion to create innovative fabrics with a purpose. Her designs not only make a statement but also promote sun protection, aligning with her mission to raise awareness about skin cancer.

Alejandra is also committed to empowering young girls to explore STEM fields, encouraging curiosity and confidence in science and technology. Her clothing line reflects core values of innovation, empowerment, and social impact. She actively supports single mothers in Colombia, aiming to uplift women and make a meaningful difference in their lives. Every piece in her collection is a testament to her vision of inspiration, protection, and empowerment.